AIR TATTOO FLIES TO SUCCESS IN THE US

THE marketing team behind last summer’s Royal International Air Tattoo at RAF Fairford in Gloucestershire has been recognised with two awards at a prestigious ceremony in the US recently.

            The 2010 Air Tattoo’s TV advert tied second place for the best commercial advert for a large show whilst its website (www.airtattoo.com) came third in the ‘large show’ category at the award ceremony held in Las Vegas. The awards were presented by the International Council of Air Shows at its annual convention in Nevada which is attended by airshow organisers from around the world as well as representatives from the military.

            The Air Tattoo TV advert featured a Typhoon pilot from RAF Coningsby in Lincolnshire preparing to take off followed by dramatic footage of displaying aircraft. The website award comes shortly after the site was revamped to include an interactive map and video gallery.

            Air Tattoo’s Deputy Director of Marketing Helen Webb said: “To be recognised in this way by such an influential organisation is fantastic. The marketing team works hard each year to bring to life all of the excitement and thrills the Air Tattoo has to offer.”

            The artwork for the 2011 Air Tattoo has been designed by Swindon born modern aviation artist David Bent who has been inspired by the Air Tattoo since his first visit in 1999.

            The Air Tattoo, which takes places on July 16 and 17, is held in support of the Royal Air Force Charitable Trust and is the world’s largest military airshow. This summer’s event will look back over the past four decades as it celebrates its 40^th anniversary. It will also host a gathering of specially-decorated ‘Tiger’ aircraft from the NATO Tiger Association. ‘Tiger’ aircraft come from NATO squadrons that have a Tiger or Big Cat in their emblem and their association marks its 50^th anniversary this year. The operational theme will be STAR 11 focussing on Strike, Attack and Reconnaissance.

            Earlybird tickets, priced £34, are available from www.airtattoo.com or by calling the Air Tattoo box office on 0800 107 1940 until February 28, 2011, priced £34. All accompanied under 16’s go free.