Thursday, July 28, 2011
Mid size and large cities, preferably with a river, beach or harbour near the city centre, are the targets for the Sky Challenge Air Race. The package being offered to host cities will include global TV coverage, outdoor screens to bring every aspect of the action live to the spectators and an interactive game which allows millions of online virtual pilots to fly the same city centre course.
“It’s the perfect promotional package for a city wanting to market itself globally and a chance to showcase the actual city – not the inside of a sports stadium” said Newport. “We’re offering the opportunity to bring hundreds of thousands of spectators into the city centre – which will produce huge economic benefits with no need for expensive facilities to be built and very little disruption to the infrastructure of the host city.”