ICAS Today -- Tuesday, December 7
Today's Schedule Highlights
7:15 a.m. – 8:15 a.m. Announcer's Forum (Burgundy)
8:00 a.m. – 12:00 noon Air Boss 201: Advanced Air Boss Workshop (Champagne 2)
8:30 a.m. – 9:30 a.m. Concurrent Education Session #5
· Air Show Business Basics: Concessions (Versailles 1/2)
· Developing and Implementing an Emergency Plan (Champagne 1)
· Putting Social Media to Work for Your Organization (Versailles 3/4)
· U.S. Air Force Event Organizer Roundtable Discussion (Burgundy)
· U.S. Navy Trademark and Licensing Program (Champagne 3/4)
9:45 a.m. – 10:45 a.m. Concurrent Education Session #6
· Air Show Business Basics: Event Marketing (Versailles 1/2)
· Canadian Forces Snowbirds/1 CAD Forum (Champagne 3/4)
· Air Show Marketing Tactics and Strategies for 21st Century (Versailles 3/4)
· U.S. Navy Event Organizers Roundtable Discussion (Burgundy)
· What It Takes to Get and Keep a Performer Sponsorship (Champagne 1)
11:00 a.m. – 12:00 p.m. Concurrent Education Session #7
· Air Show Business Basics: Hospitality (Versailles 1/2)
· Eleven Common Elements of a Strong Air Show Website (Champagne 3/4)
· Fundraising for Small Air Shows: an Overview (Burgundy)
· Potential and Pitfalls of Air Show Sponsorship: a Sports Marketing Professional's Perspective (Versailles 3/4)
· Using Cross Promotions and Bartering in Your Air Show Marketing (Champagne 1)
12:15 p.m. – 2:00 p.m. Marketing Competition Awards Luncheon (Concorde Ballroom)
Sponsored by Air National Guard and John Klatt Airshows, Inc.
2:15 p.m. – 6:00 p.m. Exhibit Session C (ICAS Convention Delegates Only) (Paris Ballroom)
Exhibit Hall sponsored by Tim Weber Airshows, Inc.
6:15 p.m. – 7:15 p.m. 2011 Exhibit Space Draw (Champagne 2)
6:15 p.m. – 7:15 p.m. Maple Leaf Forum (Versailles 3/4)
6:15 p.m. – 7:30 p.m. United Airshow Grunts Meeting (Versailles 1/2)
6:15 p.m. – 7:45 p.m. First Annual ICAS Film Festival: Speed and Angels (Concorde Ballroom)
Sponsored by FedEx Express
Johnson Shares Compelling Life Story With Appreciative ICAS Audience
It would have been enough for ICAS delegates to hear from air show luminary Bob Hoover during the opening general session Monday morning. Instead, they were treated to Hoover's introduction of his good friend, Congressman Sam Johnson, who subsequently delivered an inspiring keynote address. Johnson, an alumnus of the USAF Thunderbirds waxed nostalgic about his time as a Thunderbird when "fewer attorneys were involved" and, thus, he was afforded more opportunity to perform tactics that today would be frowned upon. Johnson seemed particularly fond of creating sonic booms with his F-100: "The FAA didn't care and I'd open the show with a sonic boom and 'the diamond' would hit the crowd right in the face. That was fun."
Johnson also shared his experience as a prisoner during the Vietnam War, talking only about the circumstances surrounding his capture, but also of the faith that guided him through seven years of torture and isolation. Johnson concluded by applying the lessons learned from his confinement and from his time as an aviator to the challenges we today face as a nation.
Many Thanks to our ICAS Today Sponsors
ICAS Today is made possible by our convention newsletter sponsors. Please take a minute to stop by and say thank you to the Commemorative Air Force, Tora Tora Tora, Shannon & Luchs Insurance Agency, Rob Holland Ultimate Airshows, and Team Rocket.
Competition Awards Luncheon Set for this Afternoon
Sponsored by Air National Guard and John Klatt Airshows
This afternoon's tradiational ICAS Marketing Competition Luncheon will run a bit differently than it has in the past. The competition itself is a streamlined version of its former self, with eight fewer categories.
As a result, the luncheon this afternoon will be a shorter and faster-paced version of previous awards luncheons, culminating with the presentation of a new award for best overall air show marketing plan. In addition, ICAS will recognize event organiser winners in the following categories: newspaper ads, posters, radio spots, television commercials and websites. Performers will be recognized for magazine ads, posters, marketing videos and websites.
The awards presentations will be hosted by air show announcer Ric Peterson. The event begins today at 12:15 p.m. in the Concorde Ballroom.
Air Boss 201 Program Offered this Morning
The perennially popular Air Boss 201 program will be held from 8:00 a.m. until 12:00 noon today in the Champagne 1 meeting room. This course addresses some of the more complex issues in air show air/ground operations, the pre-show safety briefing, changes to air regulations, discussion on air show entertainment techniques and strategies, radio communications and case history discussions on difficult air/ground operations problems and issues. Air Boss 201 explains how to assess event preparation and readiness, and how to stay within both the letter and the intent of all applicable regulations, ensuring pilot safety.
By itself, the course will not qualify an individual to become an air boss. But this program is focused on air boss issues and can be used as a useful first step in developing the knowledge base necessary to become an air show air boss.
The fee for the course is $190 and ICAS Convention delegates who did not pre-register for the session can register for the program beginning at 7:00 a.m. this morning in the convention registration area.
Education Program Hits Full Stride Today
Education Program Sponsored by AirSupport, LLC
The education programming for the 2010 ICAS Convention kicks into high gear this morning with a half-day workshop and 15 separate break-out sessions on today's schedule.
Several forum sessions are on the schedule this morning, including presentations by the Snowbirds and the First Canadian Air Division, and Navy lawyers involved with the Blue Angel licensing program. U.S. Air Force event organizers are encouraged to participate in an informal roundtable discussion from 8:30 to 9:30 this morning in the Burgundy room. Navy organizers follow from 9:45 to 10:45 a.m. in the same room.
The "Business Basics" series concludes today with sessions on concessions, event marketing and hospitality. Performers will get a behind the curtain look at what it takes to get and keep a performer sponsorship during a special panel discussion from 9:45 to 10:45 a.m. this morning in the Champagne 1 meeting room. We are also repeating one of the most successful sessions from the 2009 ICAS Convention education program, a one-hour session on developing and implementing an emergency plan that begins at 8:30 this morning in the Champagne 1 meeting room.
And today's program will have a particularly strong and extensive concentration on marketing and sponsorship issues today, with separate one-hour sessions on social media as an air show marketing tool, 21st century air show marketing tactics and strategies, website design, fundraising for small shows, cross promotions and bartering, and a special presentation by a veteran sports marketing professional on the strengths, weaknesses of air shows as a corporate sponsorship opportunity.
Speed and Angels Concludes Inaugural ICAS Film Festival
Sponsored by FedEx Express
The second of two films offered as part of the inaugural ICAS Film Festival, Speed and Angels is the engaging, exciting, multiple-award winning, true story of two young Navy officers and how they pursue their childhood dreams of becoming naval aviators. Taking full advantage of amazing access and a genuinely compelling story, Speed and Angels tells the story of two young Americans as they work harder than they ever thought they could to realize their most ambitious goals.
The film begins in the Concorde Ballroom at 6:15 p.m. tonight.
Maple Leaf Forum to Focus on Canadian Issues
At 6:15 this evening, this convention's strong Canadian contingent will gather in the Versailles 3/4 meeting room for this year's Maple Leaf Forum, an information-packed 75-minute opportunity to discuss the unique issues, problems, challenges and opportunities of Canadian event organizers and performers. Veteran Canadian ICAS members, Canadian regulatory officials, and representatives from the Canadian military will be on hand to give you the latest news on Canadian air show issues, answer your questions and provide you with expert guidance.
Check Out ICAS TV
ICAS has taken over channel 19 on the cable television system in your hotel sleeping room. Throughout the ICAS Convention, we'll be broadcasting air show flying at its best.
Volunteer Speakers Provide Substance Behind Education Programs
Before the end of this week, more than 100 different ICAS members and invited guests will participate in our convention education program as speakers, moderators, and roundtable discussion facilitators. They typically do this for free, on their own time, and for the greater good of the entire air show community. They volunteer willingly. They perform wonderfully. And they are a part of an air show culture that depends almost entirely on the expertise of veteran air show professionals to train and educate newcomers to the business.
We hope that, throughout the week, you'll take a moment to thank our presenters and moderators for the contributions that they make to the annual ICAS Convention.
Tuxedo Information
The Chairman's Banquet in the Concorde Ballroom on Wednesday night is a black tie optional event. If you do not have a tuxedo and would like to order one, ICAS has made arrangements with Tuxedo Junction. You can contact them at 702-873-8830 to arrange a rental. You must make your reservation by noon today. And, if you have ordered a tuxedo from Tuxedo Junction, you can plan on picking it up at Registration Office located in the Chablis Room on Tuesday after 3:00PM
We want your feedback
The ICAS Convention has enjoyed steady growth throughout its 40+ years because our members work hard each year to make the convention a bit more useful and a bit more efficient as an air show business tool.
If you have questions about the convention or suggestions on how you think we could make it more useful to you, please don't hesitate to give us a call or drop us a line. We strongly encourage you to use the individual educational session evaluation forms to tell us what you thought of each session. And, of course, if you have questions, don't be afraid to ask.
2011 ICAS Convention Space Draw
As we have at the past two conventions, the space draw for the next ICAS Convention will be held on Tuesday evening, after the afternoon exhibit hall session. This year, however, there is a financial incentive for you to participate in the space draw. Booth prices will be increasing for the 2011 ICAS Convention. Exhibitors who reserve their booth during this evening's space draw will reserve their space at 2010 prices. Booths reserved after that will be at the new, higher 2011 prices.
The 2011 ICAS Convention Exhibit Space Draw will take place in the Champagne 2 meeting room beginning at 6:15 p.m. this evening.
Exhibit Floor Solicitation Policy
Selling privileges on the ICAS Convention exhibit hall floor are limited to organizations that have contracted and paid for space assignments. No other persons or organizations will be permitted to sell products or services, solicit contributions, distribute advertising materials, or demonstrate products on the exhibit hall floor. Non-exhibiting personnel observed selling on the exhibit hall floor will be asked to stop such activities. If these non-exhibiting personnel refuse to stop, they will be asked to leave the hall.
Have You Met the Ladies for Liberty?
If you hear a live rendition of "Boogie Woogie Bugle Boy" coming from the 300 row of the ICAS Convention hall, blame it on the Ladies for Liberty.
"We try not to disturb anybody around," said Wanda Martin, who heads up the 8-member old time singing troupe that performs at air shows. "Really, above all we just want to bless people with the World War II music that isn't around as much anymore."
Martin, also an instrument-rated private pilot, says she's scrambling to keep the genre alive as the "greatest generation" ages. "There are a lot of people who like this music," said Martin.
"We're trying to get more air shows that have warbird sections that need a little more presentation," said Martin. "The planes are wonderful to have around, but isn't it more wonderful to have the music of the time around, too?"
Martin says some shows get the idea to structure their whole show around the Ladies for Liberty, which has three teams based in different parts of the country. "We want to know how we can fit in the program," said Martin. "A lot of times, we're singing the national anthem at air shows. We can actually sing acapella."
Martin says her girls dress the part, too, which adds to the '40s motif. "When we walk into a venue, we're something to look at," said Martin. "Nobody sees these hairstyles anymore. It's rather fun for us."
Visit the Ladies for Liberty at ICAS booth 331.
Have You Met Kevin Coleman?
After watching a performer tumble and snap roll a hot aerobatic mount through the sky, you may want to buy him or her a cold one back on terra firma. But if that performer isn't even old enough to drink, you may have a bit of a problem.
"I'm not even old enough to rent a car, which can be kind of a problem traveling to air shows," says Kevin Coleman, 20. The Louisiana Tech sophomore flew his first air show at Barksdale AFB this past April.
The highlight of his rookie year: flying at Oshkosh. "It was really neat to have all those people I looked up to since I was three years old come up to me afterwards," said Coleman. "It was definitely a once in a lifetime experience."
"I grew up around air shows," says Coleman, whose father, Wyche T. Coleman, II, used to fly a Sukhoi in air shows. "People have this perspective that I'm just some punk kid whose dad is rich and gave me an Extra, but it's not like that. I really worked my tail off pretty much my whole life."
His hard work beating up the competition aerobatic box has won him a few trophies -- most recently the bronze in the intermediate category at the U.S. National Aerobatic championship -- and the attention of some top-tier teachers, too. He has trained with Sean Tucker, Bill Stein, and Michael Goulian. "I don't think they would help me if I didn't have the right attitude."
So what's next for Coleman? He's getting a new airplane -- an Extra 300SHP -- and hopes to hold a surface waiver by the end of the 2011 season.
Thank Our Sponsors
In the last ten years, sponsorship support of the annual ICAS Convention has nearly quadrupled and now provides more than 15 percent of the gross revenue for our big annual event.
That support has allowed ICAS to minimize increases in convention-related fees during the last decade, making the ICAS Convention less expensive for you.
Please take a minute sometime this week to thank our very generous sponsors, including: ASB.tv; Air Boss & Consulting International, Inc.; American Aerobatics, Inc.; ExtremeTix Inc./ClicknPrint Tickets; Greg Poe Airshows; Team Chaos Extreme Airshows; FedEx Express; Mike Goulian Airshows; John Klatt Airshows, Inc.; Insurance Technologies & Programs; AirSupport, LLC; Commemorative Air Force/Tora Tora Tora; Shannon & Luchs Insurance Agency, Inc.; Air Boss, Inc. - George Cline; Jim Peitz Aerosports, Inc.; Jacquie B Airshows; Nalls Aviation, Inc.; Mohr Barnstorming; Mach 1 Productions; Team Rocket; Gordon Bowman-Jones; Geico Skytypers; Tim Weber Airshows, Inc.; Rob Holland Ultimate Airshows, LLC; Air Show Network; Aerostars Formation Aerobatic Team; Stallion 51 Corp.; Patriots Jet Team; Rob Reider, Air Show Announcer; and OnBoard Images.
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